Printer Pioneers Humorous Marketing Approach

Warren Werbitt, president and CEO of Pazazz (Montreal) stars in a video that proves printers DO have a sense of humor. Inspired by Steve Delahoyde's film (“Regrets: Boxes”), Werbitt asked a friend to draft a similar script about being a printer.

Werbitt's onscreen diatribe is peppered with bleeped-out profanities. A melancholy piano soundtrack provides a humorous counterpoint to the cussing. “No, Steve Guttenberg didn't invent the printing press!” Werbitt rants. Describing his love of ink, the printer raves, “I spread it on my toast like Nutella!”

Pazazz is a full-service independent printer based in Montreal with offices in New York and Shanghai. Founded in 1992, the company has grown from one man and his machine to a diverse team of experts from a variety of fields.

See “Printing's Alive” at http://youtube.com/watch?v=VpAuDrs5ocg.